The art of creative pitching: the details make the difference
Business is competitive, and the need to stand out is relentless. We all believe we have a great product, but perhaps in our more cynical moments (if we are really honest with ourselves), we wonder whether what we offer is really any better than what our competitors are offering. The reality is, it might not be. As a result we can often become fixated on finding our point of difference and this can end up being a little forced or unconvincing. Instead, why not focus on doing exactly what you do, really well? It is not always about finding something new or different, but often about paying close attention to detail and being memorable for the right reasons.
At Brandbloom one of our favourite jobs is to help our clients win business by creating incredible pitches for them to deliver to their customers (often retailers). If you are appealing for new business, a greater share of business, or to retain your share of business then you really do need to demonstrate that you are completely immersed in their world, and in your product. We work with brands to create multi-sensory pitch experiences for their customers that are both memorable and spectacular, so that they will win the business they are asking for.
A creative pitch can be as simple or as complex as you want it to be, working to a range of budgets. What will always be important is the attention to detail. Whether it is delivering a conceptual vision of the future in branding or packaging design, creating a room that looks like a store or a beach in Miami, whether it is delivering a tasting menu with a celebrity chef as part of the meeting, or just having a really smart presentation with consistent fonts, colours, sizing and graphics then we will partner with you to deliver success.
Whilst we can’t show the full concepts for the privacy of our clients, here are a few details that show the kind of help we have delivered. From bespoke neon lights to hand-built store fixtures, from hand-written signage to custom wax seals, and from recipe boxes to supply map placemats, we have you covered!
